About US

HUMBERTO RUBIO & CIA. was established by Humberto Rubio on October 1968 and has become one of the leading firms in the Intellectual Property Industry in Colombia. The firm has been counseling its clients in the prosecution and defense of all matters related to Trademarks, Patents, Domain Names and Copyrights. As a family owned and operated firm, it offers a personalized and competent service.

The firm also has a USA branch, RUBIO & ASSOCIATES, where it also provides Trademark prosecution and enforcement services.


Domain Name Disputes

Trademark Trials and Appeals Board (TTAB) Appeals
Cancellation Actions
Oppositions (TTAB)
Corporate/Business and Contract Law
Community Association Law
Real Estate Closings


HUMBERTO RUBIO & CIA is currently ranked as one of Colombia’s top firms for prosecution and contentious work – Patents and Trademarks – according to a yearly survey carried out by Managing Intellectual Property. It has also been awarded Trademark Law Firm of the Year 2011 by Corporate International.

For the years 2014, 2015 and 2016, two of its members – Mr. Humberto Rubio and Mr. Felipe Rubio – have been awarded the IP STARS recognition by Managing IP. This prestigious award is given to leading Intellectual Property and is given to only 500 individuals worldwide.

This is what the World Trademark Review has to say about the firm who has been ranked as Bronze in this prestigious publication:

“This reliable, family-owned IP boutique has carved out a great niche offering cost-effective trademark prosecution services to foreign and local clients. “You can be sure about the high quality of advice and action you are getting, and relative to others on the market, it is inexpensive.” With this winning combination, it is the preferred Colombian counsel for a number of foreign associates and is also a hit among brand owners that instruct it directly. It maintains an office in the United States and can thus stay closer and more accessible to a number of its most important clients; the Miami based team provides search and analysis services and multi-jurisdictional filings in Latin America. Founding partner Humberto Rubio is a key point of contact.”

Brands Represented



*The above are some examples of the brands we have represented in the prosecutions of their marks.